Visual identity for MIF19
In 2016-17 I worked closely with Peter Saville to create the visual identity for Manchester International Festival's sixth Festival, MIF17. I returned to MIF in 2018-2019 to develop the identity for MIF19 with North. I continue to work with MIF/Factory International on a consultancy basis.
Working with North's identity system as a starting point, I created the visual guidelines for the Festival whilst developing the system across all collateral. Along with designing key pieces and art direction I recruited and led the in-house design team of five.
As a team we produced brochures, website design, microsites, press advertising, online advertising, outdoor campaigns, show-specific identities, programmes, motion graphics, social content, e-marketing, illustrations, signage, way-finding, menus, apparel, experiential and many more.
